New Cartoner Technology Enables CPGs to Perform Consumer and Shelf-Life Testing of Zipbox®
FDA-registered packaging facility to demonstrate
production of innovative resealable carton for faster market entry
Marlton, NJ (November 29, 2010) – Zipbox®, a joint venture between T.H.E.M. and Zip-Pak, announces the delivery of the first proof-of-principal cartoner to facilitate short-run production of the Zipbox® package. The capability will enable consumer product goods companies (CPGs) to source filled Zipbox® packages from T.H.E.M.’s FDA-registered facility in Marlton, NJ for consumer insights, product shelf-life and other testing. Zipbox® is an innovative package format that combines the stability of a carton with the convenience of a resealable flexible package.
“Bringing a brand new package format to market can be challenging for brand managers,” said Neil Kozarsky, President of T.H.E.M. “As we learned with our stick pack business, by enabling short-run production, we can provide guidance to companies who want to implement the Zipbox, allowing them to conduct necessary research and bring it to market faster.”
Zipbox® is a poly-coated paperboard carton incorporating an attached flexible film header containing a DoubleZip™ zipper profile. The proof-of-principal cartoner, from Yeaman Machine Technologies, erects the container, fills product through the bottom and seals the carton. Zipbox® is designed to facilitate direct-filling of products without the need for an inner liner. By removing the liner, the package style can hold up to 40 percent more contents, maximizing the product-to-package ratio and cube utilization to reduce transportation costs.
“The Zipbox concept has generated considerable excitement from CPGs and consumers as an intuitive, easy-to-use carton unlike any package style on store shelves today,” adds Frank Kelly, Business Manager of Zipbox. “Demonstrating the ability to produce Zipbox on a broad scale is the next step in revolutionizing the way products are brought to market.”
Zipbox is ideal for a variety of consumer applications, including cereals, snacks, cookies, frozen foods, pet foods, and powdered laundry detergents.
T.H.E.M. (Technical Help in Engineering and Marketing) was founded in 1973 as one of the first providers of innovative packaging solutions in the U.S.
T.H.E.M. is best known for commercializing Sanko Stick Packaging in North America. As the stick pack authority, T.H.E.M. has helped to put America’s leading beverage brands into convenient, portable, single-serve packaging. Stick packs are the perfect solution for ‘on the go’ consumers of all ages and a popular package option for powdered beverage brands, snack items, nutraceuticals, pharmaceuticals and personal care/healthcare products.
Working in conjunction with select packaging and equipment manufacturers, T.H.E.M. offers a comprehensive array of packaging solutions that can take your brand from initial concept to full-scale national or global production.
T.H.E.M. has a fully operational on-site R&D center located at its Marlton, NJ headquarters, with pilot production to scale up capabilities.
For further information, contact Steve Belko at 856-371-0272, or firstname.lastname@example.org.
Zip-Pak, celebrating 25 years of resealable packaging innovations, offers seven distinct technologies that provide the framework for more than 200 patented zipper profiles. A global leader for resealable packaging solutions, Zip-Pak is an Illinois Tool Works (ITW) Company. World headquarters are located in Manteno, IL, USA.
For further information on Zipbox, please visit www.zipbox.net or contact Frank Kelly at +1 773-715-3121 or email@example.com.